CASALL PROUD TO SERVE THE SWEDISH ROYAL BALLET WITH ESSENTIAL TRAINING GEAR. Casall is proud to announce a dynamic collaboration with the Swedish Royal Ballet. This partnership between two of Sweden’s most treasured and respected performance brands is founded on shared values.
“It feels great to cooperate with the Swedish Royal Ballet because our core values are very similar; we both strive for perfection and the highest possible quality in everything we do. We are both proud of our Swedish heritage and we both make stylish and beautiful things”
Since 2016, Casall has provided training wear and tools for the Swedish Royal Ballet team based at The Opera House in Stockholm; one of the oldest and most respected institutions of it’s kind and home to some of the most talented international ballet dancers, choreographers and producers in the world.
“As Sweden’s national stage for opera and ballet the Royal Swedish Opera, the vision is to be
accessible for all and touch everyone with strong emotions. We choose to partner with Casall
because as a specialised training brand, they truly understand the fundamentals of personal,
ballet-specific dancer training. And the meticulous, holistic nature of personal training and
preparation necessary to perform consistently at the highest levels of ballet dancing.”
“Our collaboration shines a spotlight on the shared commitment to the Integrity and Innovation of both brands; on an individual, group and community level. We are supporting and celebrating artistic quality, with a pure and essential product, simply designed to elevate personal performance.”
Casall’s Holistic Training philosophy focuses on the importance of balance when it comes to health and wellness; reflecting their vision of offering a complete training and wellness concept for the modern athlete. Based on the three elements Heart (cardio), Body (strength/stability) and Soul (flexibility/mindfulness), Casall’s Essential collection is perfectly designed as a training foundation for the dancers at the Swedish Royal Ballet.
Casall Essential Wear; Simplicity is the Ultimate Sophistication
Casall has over 30 years’ experience of developing professional-grade training products. A philosophy of integrating designer sportswear and tools to create a complete training experience has always been their core foundation. To be progressive is in Casall’s DNA, so we continually innovate and push boundaries through sustainable fabrics, multi-functional design and an uncompromising approach to performance.
“Casall Essentials are timeless pieces with uncompromising performance. Everyday classic’s,
carefully crafted for you and trusted by professionals every single day due to the extremely high quality and comfort of our conscious fabric choices. The essence of beauty is in the details”
The Swedish National Ballet Team are currently conducting a pre-season training camp in preparation for their production of Julia and Romeo, choreographed by Mats Ek in September. Tickets are on sale now.
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Campaign launch: 2017-08-25
Campaign components: Film, print,
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For more press information, please contact:
Elin Tranberg, Polhem PR
elin@polhem.com
Sveavägen 31, Stockholm
Telephone: +46 (8) 20 32 27
www.polhem.com
ABOUT CASALL
Designer Sportswear from Sweden since 1984.
As the founders of Sweden’s first women’s gym in 1984, our heritage is in personal, cross-functional, training. We believe in creating harmony between the Heart, Body and Soul. And we’ve been partnering with athletes and personal trainers ever since to create some of the best holistic training Tools and Sportswear on the market.
