November 22nd, Munich. Casall opens their first store outside the Nordics in collaboration with Oberpollinger, Munich’s leading luxury department store. The Swedish brand’s 3rd store introduces a new interior design concept and carries a full range of designer sportswear and tools for the active modern lifestyle.
This retail expansion and focus on bringing high quality, technical activewear with a sustainable edge to Germany follows a strong year of growth in the market. Posting revenue growth of +25% in 2019 and successful partnership with KaDeWe in Berlin.
The collection on display reflects the brands holistic commitment to training by combining beautifully designed functional pieces for the heart, body and soul. Famed for their simple and elegant designs, the store experience shows how these different styles can be effortlessly woven together and combined into the everyday wardrobe – meeting the progressive transitional needs of life on-the-go.
The store experience places a premium on fabric stories and textile expertise – the calling card of the brand. A range of new ‘conscious choice’ yoga products intertwine with gym styles made in a soft buttery polyamide (vs polyester) while also giving German consumers the opportunity to try our signature figure hugging Sculpture tights.
Contained within 75 sq/m on the Upper Ground Floor of Oberpollinger, the new stores timeless design is made from natural materials and epitomizes the brands long term thinking with respect for product quality and the environment. Different categories hang together on clean rails to show how functional garments can be mixed and matched. While a sophisticated assortment of accessories, bags and tools complete the journey through the space.
The new store in Munich follows success at the already existing placement at KaDeWe in Berlin. Additional distribution for Casall outside of the Nordics includes the recent pop-up store at Selfridges in London and other selected multi-brand stores as well as online at www.casall.com.
STORE ADDRESS: Neuhauser Str. 18, 80331 Munich Deutschland - UG
Facebook: facebook.com/casalltraining
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www.casall.com
Contact Casall: Andrew O'sullivan (andrew.osullivan@casall.se)
ABOUT CASALL
When the first Casall collection was born in a gym in 1984, it was a sign of things to come: a holistic training brand that was to be both visionary and innovative. The key to Casall’s success is that they have always been at the forefront of fabric technology and dared to explore new horizons, regardless of whether that is new products, training methods or taking environmental responsibility. Pioneering, Innovating, Forward-thinking; Casall is the holistic training brand of today, designed for a better tomorrow.